However, the key IMS keyword for a fixed and mobile operator is likely to be convergence.
Showing posts with label Fixed Operator. Show all posts
Showing posts with label Fixed Operator. Show all posts
Wednesday, May 2, 2007
IMS for Operators with Mobile & Fixed Units
Operators that have both types of organization will obviously combine the fixed and mobile perceptions. As there are important differences between them, it might not help having a consolidated view on IMS at the company level. However, it is also likely that, for reasons explained before, IMS is a topic that is more on the radar of the fixed unit. This makes that the overall perception of IMS in the company is likely to be close to the one of a fixed operator.
However, the key IMS keyword for a fixed and mobile operator is likely to be convergence.
The only problem is to define what IMS-based fixed mobile convergence is, and to answer such a basic question as: how many IMS does it take to converge?
If you ask the question to each of the fixed and mobile organization, they are likely to provide one of the following answers:
- It takes two IMS core network for fixed mobile convergence: one for the converged fixed network and one for the converged mobile network.
- It takes only one IMS core network, as long as our organization owns it. Otherwise, we believe that IMS is a bad technology.
As I already had the opportunity to explain, I believe that not only fixed mobile convergence requires a single network, it also requires a unification of the fixed/mobile subscriber into a single converged subscriber. This unification will impact the whole company, and will need to be performed in several steps.
For the operator, the possibility to deploy a unique network shared between mobile and fixed access certainly represents an important opportunity for cost savings. It also certainly promises a better user experience for customers, including interesting possibilities for convergent services, available across all the devices connected to the network.
However, in the short and mid-term, IMS is also likely to be an important source of headaches. Being linked to fixed mobile convergence, which is a topic that will touch all the organizations of the operator and will eventually lead to a major redefinition of the company, IMS is a highly organizational and political topic for operators with mobile and fixed units.
Consequently, a key question associated to the deployment of IMS for such an operator is the following: should the re-organization of technical units start before IMS deployment, or can it start later, once IMS has been deployed and is already supporting several services?
My 2 cents to this very difficult question is that it may be good to provide a minimum of clarification concerning the future of the company and its existing organizations, and maybe even more than this, if the operator does not want to see an anti-IMS coalition being formed in organizations which do not know what their future will be.
This said, I believe that an operator that successfully handles the FMC challenges has good assets for success in the future telecom world, by its deep understanding of both the mobile and fixed domains, and by its established footprint as both a mobile and fixed operator.
Typically, in a case where a mobile operator would hesitate to deploy an innovative service because of the hurdle to get the relevant support in mobile handsets combined with doubts about its business case, a converged operator could decide to first deploy the service on open fixed devices (e.g. a PC), see how successful it is, and then drive the porting of the service on mobile handsets once it is confident that there is a clear demand for it. Similarly, a converged operator may from the beginning conceive services that will be accessible through fixed and mobile devices.
As a conclusion I would say that an operator with fixed and mobile units certainly faces the biggest challenges for deploying IMS, because of the FMC-enabling nature of IMS, while it may at the same time have the most interesting opportunities, thanks to the same FMC-enabling nature of IMS.
Christophe
Libellés :
fixed mobile convergence,
Fixed Operator,
Mobile Operator
Thursday, April 26, 2007
IMS for Fixed Operators
Fixed and mobile operators tend to have very different perceptions of IMS.
The introduction of IMS in the fixed domain is relatively recent, as it dates from the decision of ETSI TISPAN in 2003 or 2004 to include 3GPP IMS as part of its Next Generation Network (NGN) architecture. The fixed version of IMS consists of extensions to 3GPP IMS (new entities, new behaviors in existing IMS entities), which makes that an IMS core network complying with both 3GPP and TISPAN specifications can simultaneously support fixed and mobile access.
For fixed operators, IMS enables both VoIP and other "multimedia" services (this potential for new services is one argument to distinguish IMS from a more classic softswitch architecture). The fact that IMS is a common technology between mobile and fixed access also permits these operators to envisage offering their services to mobile handsets by becoming a Mobile Virtual Network Operator (MVNO), thus hitting back to the Fixed Mobile Substitution problem of the last years.
IMS is part of the "new generation" network that will replace the aging, heterogeneous, and costly circuit-switched network used for 1st line telephony. In this context, IMS can support the quality of service, the scalability, the reliability, the security, and the regulation constraints currently associated to a PSTN service, while simpler VoIP implementations already deployed by fixed operators can remain 2nd line cheap telephony alternatives to Skype, Gizmo, Google Talk and others.
Therefore, contrary to mobile operators, fixed operators thinking about replacing their circuit-switched network have a good reason to deploy IMS, and many will want to start introducing it fast (phasing out the old network and migrating subscribers to the new one is not an easy and instant process). For once in telecommunications, many operators are eager to introduce in their network a technology whose standardization/implementation (i.e. adaptation of 3GPP "multimedia" and mobile IMS to voice-centric and fixed requirements) is still not completed.
The not so positive side of the story is that the focus put on simulating plain old telephony services makes that fixed operators usually dedicate little effort to think of the next steps, and what IMS can offer beyond being a systematic replica of how a circuit-switched network works. This also largely contributes to the perception that IMS is just a technology to re-create the old telco world over IP.
This is a pity, because fixed operators have important IMS-related assets compared to mobile operators: no bandwidth problems, the possibility to rely on the openness of personal computers to easily test and introduce innovative services, and the possibility to find interesting synergies with newly introduced services like IPTV.
It should also be noted that re-creating on technologies like IP and IMS a legacy user experience created decades ago on a network optimized for it is not a simple thing. Some of the complexity is related to the need to artificially recreate a (limited) legacy user experience with a network and a protocol, which were made to naturally support a much richer one. This may lead to fixed network technicians complaining about the unability of IMS and SIP to faithfully and optimally replicate circuit-switched features while the same technicians totally ignore alternative and better features provided by the technology.
Christophe
Libellés :
Fixed Operator,
Telephony,
TISPAN,
VoIP
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